Last update 11/01/2010
- Preserve the historical spirit, feel, and ambience of OTA
- Renew, renovate and repair as needed OTA
- Transform OTA to attract more visitors and commerce
- Have various short and long-term goals: 3 month, 6 months, 1 yr, 2 yr, 5 yrs and 10 year.
- These goals and objectives will be dynamic and constantly updated, as projects move from one time frame to the next, and as priorities or funds change.
- Put these goals online so they can be regularly reviewed. And if possible create a blog-like system for merchant discussion on projects
A. Review signage requirement, make it uniform and reinforce compliance (Banners, neon signs, etc.) - other business could benefit with signs like Auburn Ale House. (2)
B. Add clear signage
indicating how to walk from jury lot to
C. Renovate or cleanup
D. Replace all OT corner street signs with historic/“vintage” signs
E. Archway/sign across the street at the end of the Cafe D that says “Old Town Auburn”
F. More Signage for parking.
G. Better Accent lighting in a few places in OT. Consult with lighting specialist.
H. Get new bunting on buildings.
I. Vintage/retro street lights on every corner, or maybe design street lights and vintage street signs (mentioned above) to be same pole(s)
A. Re-landscape park next to bathrooms - make it inviting
B. Trim Giant Pine tree so firehouse is more visible from freeway
C. Fire House painting and renovation (4)
D. Have lights INSIDE the
Fire House on timer to turn on at dusk so vintage fire engine is highlighted
and attractive as people come down
E. Get Firehouse Clock Chime working again
F. Get lighting specialist to design new and better lighting for Firehouse.
HAYES PARKING LOT/
A. OT and City should buy Hayes parking lot and develop it into a center of town concept (like Downtown) which would be open to all events and public seating. (6)
BREWERY LANE PARKING
A. Continue to fight for employee parking on
A. Shed by Tio Pepes. Mural or landscaping or art or anything to camouflage it or transform it into looking like a vintage building. (2)
B. Get rid of the tin shack on Procissi’s parking lot. More parking spaces.(2)
C. Reseal/Repave Parking Lot
D. Re-do/Re-Pave Parking Lot by Tio Pepe’s (2)
E. Beautify Procissi Lot to blend more with Chana miners park and statue. Things such as trees, shrubs, landscaping, lighting, re-pave, retaining wall, etc
A. Consider ways to make OT “RV Friendly”. And how to attract RV’rs, and possibly allow RV's to park in Jury parking lot
B. Enlarge the upper lot behind Bootleggers by purchasing the small strip of land (below the Norm Hill lot), along the entrance road that goes from white cottages to the lot. (3)
C. Think of new ways to expand parking opportunities
POST OFFICE AREA and
A. Increase Post Office service to include "visitors center" services
C. Renovate Post Office. Repair that end of building as needed. (2)
D. Also redo façade on Post Office (and Café D building) to make it truly look like the oldest Post Office in the West. With maybe weathered looking old barn wood? Or used brick? or at least tongue and groove boards like Ale House and OT Art Gallery.
E. Add vintage Wanted Posters and other old photos in Post Office
EVENTS AND PROMOTIONS
A. Add a Victorian Dress Contest to Country Christmas (Prizes from merchants – gift certificates best).
B. Create a Peach Festival with prizes for best Peach Pie, cobbler, ice cream, pudding, etc. (There is any number of food festivals throughout the summer. They must work).
C. Advertising campaign for
the Sacramento Bee.
D. Calendar of Events in ALL Gold Country publications.
E. More attractive hand-outs for our area. Color on front of the tri-fold. Mare sure these get everywhere!!! Hotels, restaurants, etc.
F. Put more OTBA in the Shop Local campaign. Share cost with advertising, perhaps even merchant “shared cost”.
G. Can we or the city do anything to encourage tour buses to stop here? (Parking area by restrooms)
A. Purchase white cottages
and bungalows on
B. Pursue getting artisans
and hand craftsman to set up their workshops and studios in OT. We should try to
attract such artisans like glass blowers, wood workers, metal workers, ceramic
potters, leather workers, vintage sign makers.
Suggest maybe a “Craftsman Row” or “Craftsman Alley”. Several areas
C. Pedestrian-friendly Cobblestone walkways/crosswalks: Have this done at key places eg Post Office to Tsudas, Mary Belles to Café D, Post Office to Carpe Vino, Firehouse to Bootleggers, etc . (All OT streets if possible.)
D. Redo boardwalk of Café D building. Keep old wood look.
E. Add a few more faded, vintage murals on sides of brick building in OT similar to the one the Phenomenon crew did on the Gypsy Winds wall. There are 5 or 6 large blank walls in OT that could use a splash of quaintness. Give visitors the feeling they stepped back in time.
F. Add flower baskets to OT. Recent vote on this got nixed, mostly for cost, but this should eventually be done. Colorful flowers add a wonderful appeal to tourists.
G. We need a Bicycle Shop
We are Endurance Capital of World. We want to attract Amgen. And we don’t have
a bike shop. We should seek a Bike Merchant from another location in
H. Consider having our own OT shuttle of some kind. Nothing super expensive. Something like an open sided electric “golf cart type” vehicle , say that seats 8, that could get patrons around town when the streets are closed, and other times. Electric or hybrid is possible.
I. Cleanup and re-paint white Map kiosk at entrance Law Library. Get lights replaced and working.
J. Develop a list of
desirable new tenants/trades/merchandise for OT. Work with city
planning/permit/licensing and property owners to enhance
- Bike Shop
- Vintage Signage Shop
- Tea Room
- Vintage trades/arts shop (eg blacksmithing, glassblowing, woodworking, pottery-making)
- Bed and Breakfast
- Retro Motel or Cottages for overnight accommodations (2)
- Small Wedding Chapel
L. Some business owners need to paint their buildings and repair signs that are falling apart.
M. Finish the system for music at the Post Office building.
N. Expand music at some point to add outdoor music throughout other areas of town. Maybe consider interspersing occasional marketing blurbs with music. (eg ”Did you know Amgen is coming to OT?”, “Don’t miss next week’s Taste of Chocolate”, “Don’t forget tomorrow is $5 pizza day at OT Pizza”, etc)
O. Sidewalk work. Clean-up, add railings, (to prevent falls). Work with landlords and city.(2)
P. Add more benches and or tables for “weary” shoppers, especially HY Park.
Q. Increase amount of landscaping in town
R. Railings needed at
various hazardous places, esp in front of Tea Thyme
block, and all along
S. Establish a regular power washing schedule for sidewalks
T. Retain design consultant to do one-time review of exterior of each OT building and make recommendations on how to spruce up, fix, improve, create ambience, or modify to ensure more historical character.
LONG-TERM MAJOR REDEVELOPMENT
A. Victorian Hill Redevelopment and Expansion: These items below refer to a proposed development on the Victorian Hill behind Bootleggers/Tio Pepe’s that will greatly expand Old Town itself, sweeping up and even over the hill, and complement Old Town circa late 1800’s Pioneer architecture.
a. Two story parking lot with an outside glass elevator for view. (3)
b. Event/Convention Center (2)
e. Village concept retail/café shops bottom floor (living quarters upstairs) winding up the hill on new roadway.
f. Acquire the white cottages
i. Create a small retro motel or quaint cottages
ii. Create artisan/craftsman workshops with items for sale as suggested elsewhere
iii. More retail spaces
** Note: Bob Snyder has fairly detailed plot plans covering most of these above details. This Victorian Hill Redevelopment Plan was created by private businessmen and city personnel years ago before the economy slipped. Many items on this list are addressed in those plans.
C. Create OTAPS miniature village as described by Ross Carpenter
Still to be added after clarification.
1. Determined if
a walk way could be constructed between
8. New pathway & bridge from lower center lot through Tea Thyme's alley to connect upper OT to Center parking lot.
6. Handicap access to Shaw building area
Billboard on Hwy.80
Historical representation on a regular basis